Last Updated: 21 Feb 2025
Business Administration
An interdisciplinary course in business that allows you to experience the fundamentals and deep dive in modules across three sought-after domains in business: Innovation and Entrepreneurship, Digital Marketing and Branding, and International Trade and Operations. You'll engage in hands-on learning, including running a real business in Year 1, plan a go-to-market and commercialisation plan for a business and complete a dynamic industry project in your final year. Culminate your studies with internship opportunities in your chosen domain, either locally or overseas in your final year.
Course details
| Field of study | Business and Management |
| Track/Specialisation |
This course offers the following tracks or specialisation:
|
| Certification offered |
Diploma in Business Administration |
Minimum entry requirement
You must meet the respective examination requirements in order for us to consider your application.
This a Group 2 PFP course.
| Subject | Grade |
|---|---|
| English Language Syllabus A | 1-2 |
| Mathematics Syllabus A / Additional Mathematics | 1-3 |
|
Any one of the following subjects
|
1-3 |
|
Any 2 other subjects excluding CCA |
1-4 |
| Subject | Grade |
|---|---|
| English Language | 1-6 |
| Additional Mathematics or Mathematics | 1-6 |
|
Any one of the 2nd group of Relevant Subjects for the ELR2B2-B Aggregate Type
|
1-6 |
Course modules
- Artificial Intelligence and Its Impact
- Business Accounting
- Business Essentials Through Action 1
- Business Essentials Through Action 2
- Business Statistics
- Collaboration in the Digital Age
- Data Fluency
- Digital Communication for Impact
- Economics
- Effective Writing for the Workplace
- IT and Data Analysis for Business
- Persuasive Communication with Data Storytelling
- Problem Solving with Creative and Computational Thinking
- Technology for Business
- Thinking Critically about UN SDGs
- Elective 1
- Education and Career Guidance 1:
Core modules
- Business Analytics
- Business Operations and Processes
- Consumer Research and Insights
- Developing Enterprise Learning Through Action
- Financial Management
- Global Business Strategy
- Sustainability for Business
- Sustainable Innovation Project
- Elective 2
- Personal Branding and Career Agility
- Specialisation Module 1
- Specialisation Module 2
- Specialisation Module 3
DBA students will take 8 specialisation modules, of which 3 are prescribed and offered in the first semester of Year 2, and 5 modules that they can choose, taken throughout the rest of Year 2 and Year 3 alongside other core modules and electives.
Digital Marketing and Branding Specialisation Modules
- Integrated Digital Marketing Communications
- Brand Management
International Trade and Operations Specialisation Modules
- Enterprise Business Processes
- Logistics Operations
Innovation and Entrepreneurship Specialisation Modules
- Business Strategy and Planning
- E-Commerce Strategies and Development
Core Modules
- Applied Industry Project
- Business Law
- Specialisation Module 4
- Specialisation Module 5
- Elective 3
DBA students will take 8 specialisation modules, of which 3 are prescribed and offered in the first semester of Year 2, and 5 modules that they can choose, taken throughout the rest of Year 2 and Year 3 alongside other core modules and electives.
Digital Marketing and Branding Specialisation Modules
- Brand Management
- Performance Marketing and Analytics
- Internship
International Trade and Operations Specialisation Modules
- Logistics Operations
- Supply Chain Automation and Analytics
- Internship
Innovation and Entrepreneurship Specialisation Modules
- Business Strategy and Planning
- Start-up Finance
- Entrepreneurshi Practicum or Internship
Internship
| Internship duration | 26 weeks |
| Internship timeframe | Year 3 |
| Internship period | Mar to Aug, or Sep to Feb |
Career prospects
You can explore the following career options upon graduation:
- Digital Marketing and Branding – Brand Management, Digital Marketing, Marketing Communications, Media Planning, Merchandising, Market Research, and Public Relations and Advertising
- Innovation and Entrepreneurship – Careers in Business Development, e-Commerce, Innovation Management, Sales, Account Management, Not-for-profit Fund-raising, Manage Family Business, Product Development, Sales, Start a business, Venture Capital
- International Trade and Operations – Careers in Freight Forwarding, Import/Export Compliance, International Sales and Marketing, Logistics, Procurement, Procurement, Project Management, Supply Chain Management, Supply Chain Solutions,
Use resources and interactive tools that are available on MySkillsFuture Portal to explore various education and career pathways.
How to register
You may register using the JAE Internet System (JAE-IS). Learn the process and how to apply.
You may apply through the respective polytechnics’ websites. Learn the process and how to apply.
You may register using the JPAE Portal. Learn the process and how to apply.
You may register using the Poly EAE Portal. Learn the process and how to apply.
You may register using the PFPAE Portal. Learn the process and how to apply.